Does your logo measure up? |
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1. Does your logo represent your business effectively?
First impressions are essential. Your logo provides the first glimpse of what your company does and stands for. Your logo should be shouting that your business is professional, stable, successful and at the top of its field. 2. Is your logo unique to your business? You want your potential clients to know that your business is special and unique. No matter how many times you try to explain to people that your business is different than others, your business’s “ picture” needs to say this as well. A professionally designed logo will ensure a meaningful identity mark that is unique to what your business is and what it represents. 3. Is your business having an identity crisis? Your business should have a clearly defined identity and style. This represents consistency. Consistency is the key factor in sending the message that your business is focused,stable and dependable. Your business cards, stationary, brochures, and newsletters all need to be represented by one logo with one “ look and feel” . 4. Is your logo breaking the bank? The cost of reproducing your graphics should be considered. Printing business cards, postcards, and other promotional materials can be a major expense. The more colors in the design , the more it will cost to produce. How many colors do you have in your logo? 5. Is your logo to complicated? You want your logo to be remembered as your company mark identity and show ownership. A simple mark is easier to remember than one that is extremely intricate. Two excellent examples are Target and Nike. Need we say more? 6. Can your logo be both large and small? When it comes to your logo a simple graphic company mark is best. Your logo may be placed on many different materials, in all shapes and sizes. Your company’s mark needs to be legible on everything from a small image on an ink pen to a 20 foot tall billboard. 7. Does your logo have a photographic image on it? Photographic images should not be incorporated into an identity mark. They are very difficult to reproduce and re-size and often appear fuzzy or pixilated. Your logo should be designed using “vector art” which allows it to be easily re-sized up or down. 8. Is your logo still effective in one color? A multi –colored logo should also look good as a one flat- color image. If your logo is more than one color, there are jobs where your logo can only be reproduced in one color. For example embossing and some promotional merchandise do not allow for different tonal ranges in one color. Be sure that your logo will look good in one color. |
